Experts explain how to resell your wedding dress

Traditionally, wedding dresses were only worn for one day. But with to resell your wedding dress becoming more popular, it’s no wonder more brides are selling their wedding dresses after the big day.
“The size of the dress was a deciding factor; it was difficult to find a place for the clothes in London,” admits Vogue bride Elle Macpherson Yoon, who resold her Viktor & Rolf tulle dress after the wedding in Scottish highlands in 2020. “I also bought it as a sample, so I do not buy it in the same ways because such dress has a value in emotional and financial terms, as an order of specialized tailoring.”

In any case, finding a buyer for the dress is a profitable activity too. A second-hand bridal platform The Loop aims at reuse, Grace Richmond, its co-founder clarifies, ‘Most of our brides’ dresses can be sold for 60% or even 70% of the retail price.’ Jessica Chastain’s daily guide to fight through dry thick skin that falls off and lips that are red and chapped

In terms of sustainability, this makes sense. You can wear your wedding dress for the longevity that is reasonable and cut down on the materials that would be spent making a new one by having other brides in your wedding dress instead of one person.

Below, experts from the industry provide you with better strategies how to dispose of your wedding dress after the event has taken place.

Make sure your to wedding dress is in pristine condition

It’s needless to say that as long as the dress is preserved, then the chances of selling or even renting it out in future are high.

“Get your gown taken to the dry cleaner within the first few hours after the wedding, as this will help to avoid any permanent splotches or marks,” says Jenny Palmer, business commercial director at Brides Do Good, advising that a separate dress may be worn to the reception as long as the brides favorite dress is well taken care of.A good relocation of the stresses also relates to packing the wedding gown well.

It’s also significant to take the necessary precautions to pack the wedding dress well “To avoid the yellowing and the distortion of the gown, keep the gown in a cool dry area, wherever no sun rays can reach, inside a garment made of light fabric or in a body box without acid.” Palmer impresses.

Use high quality photos wedding dress

As with every other resale online, its worth every effort to have lots of pictures so that potential purchase can be able to visualize the to wedding dress without being present physically. “Make sure you take a picture of yourself using the item, and good quality pictures showing the front, back, condition of the item and the wear and tear of the bottom hem should be made,” Richmond advices.

Provide as much information as possible

Also, in the same respect, the most number of advices you manage to include within the offer, the most positive will be the eventual outcome. “Do include the size, this helps determine the potential clients even before they make a worn out inquiry within the buyer,” add Richmond once again. “A client can go mad if they do not answer a question why for so long.”

List your to wedding dress on multiple platforms

As many wedding dress become outdated, their resale value is not as high as in the standard market (there are only a limited number of people who are getting wed at the moment!). Therefore, posting your dress also on eBay and Vestiaries Collective and Still White.

Get expert help

To an extent, it is helpful to use such professional services like The Loop, who would do all the heavy lifting and you will only pay them a commission. For Sale: Toddington-based bridal store Gillian Million – which was recommended to Macpherson-Yun by friends. The great thing is, I was able to let a third party sell it on my behalf who had more experience in selling these kinds of dresses. I tried selling the dress on my own online. There was not much of an interest.

Donate your wedding dress

If you do not expect to sell your wedding dress but rather would like other brides to wear it, there is always the option of helping a charitable organization to repurpose it. Brides Do Good directs one-third of its total revenues to the charities which are committed to empowering girls and ending child marriage with Plan International, Full International and With Sanitation First. Today’s charities including Oxfam and the Red Cross have bridal shops where wedding dresses may be sent as donations.